Jabra came to Kadaver wanting a campaign tagline, visual identity and hero film for the launch of their PanaCast 40. The product ensures seemless communication when part of the team is working remotely.

We ended up overdelivering in the sense that “Big Ideas are born in small rooms“ became the tagline for the launch of PanaCast 40, while “Room for More“ became the tagline and creative concept for the entire product category at Jabra.

The campaign was a tactical B2B push, primarily executed on owned media, trading expos and via direct marketing.